Launch a branded FAST channel or reach CTV audiences worldwide
SoFast creates, operates and distributes branded FAST channels end to end, and puts your campaigns in front of engaged CTV audiences across 360+ platforms & operators worldwide. From concept and playout to distribution, ad insertion and measurement, one partner takes your brand onto the biggest screen in the home.
Why launch a brand channel
Streaming has made the TV screen addressable, measurable and open to brands in a way linear television never was. A branded FAST channel turns your content, values and expertise into an always-on destination that audiences choose to watch, instead of an ad they wait to skip. It gives you owned media in a premium, brand-safe environment, builds engagement far beyond the length of a spot, and keeps your brand present on the screen families gather around every evening. And because it lives inside the wider FAST ecosystem, it can be found, watched and measured wherever your customers already stream.
One partner from channel concept to campaign results
SoFast operates across the entire Streaming TV value chain, so your brand needs only one conversation to get from idea to air.
Branded channel creation
Our studio designs your channel concept, programs the grid, produces the packaging and graphics, and runs 24/7 cloud playout with EPG and quality control.
Global distribution
We place your channel on the FAST, CTV and OTT platforms, operators and Smart TV manufacturers that reach your markets: 360+ platforms & operators through a single integration.
CTV audiences
No channel needed to be on CTV: run campaigns through our SSAI and Ad Server across 700+ FAST channels, in brand-safe, professionally programmed environments.
Measurement
Audience data, delivery and campaign reporting in clear dashboards, so marketing and media teams can prove impact and optimize spend.
From brief to on-air
A simple path whether you are building a channel, a campaign, or both.
Share your brief
Tell us your objectives, audiences, markets and timing. We come back with a clear recommendation: branded channel, CTV campaign, or a combination of the two.
Shape the concept
Together we define the channel concept and programming, or the campaign plan: formats, inventory, targeting and flight dates.
Build and set up
Our teams prepare content, packaging, playout and ad trafficking, with quality control at every step.
Go live everywhere
Your channel launches across the platforms and operators that matter to you, or your campaign starts delivering across FAST and CTV inventory.
Measure and optimize
You get transparent reporting on audiences and delivery, and we keep optimizing programming and campaigns against your goals.
Formats that work on the TV screen
From a full channel to a single campaign, choose the presence that fits your objectives.
What decision-makers ask us
Brief us on your campaign
SoFast creates, operates and distributes branded FAST channels end to end, and puts your campaigns in front of engaged CTV audiences across 360+ platforms & operators worldwide. From concept and playout to distribution, ad insertion and measurement, one partner takes your brand onto the biggest screen in the home.
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