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Cloud playout

Broadcast-grade cloud playout for your channels

SoFast provides cloud playout services that run linear TV channels 24/7 at broadcast grade: scheduling, EPG, live events, SCTE-35 ad markers and monitored delivery in HLS, SRT and DASH, all operated for you. You focus on programming and revenue, we keep the channel on air.

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SoFast Playout Console: weekly schedule grid for one channel, with a program being moved by drag and drop and an AI optimization panel
Why cloud playout

Master control in the cloud, no machine room required

A television channel used to require racks of hardware, a master control room and a team on site. SoFast runs the entire chain in the cloud: ingest, scheduling, graphics, playout, encoding and delivery, operated by the same team behind 700+ FAST channels. You launch faster, scale from one channel to a full bouquet without capital expenditure, and get broadcast reliability measured against platform requirements, not promises.

Capabilities

Everything your channel needs to stay on air

One environment covers the full playout chain, from schedule to compliant stream, operated by SoFast around the clock.

24/7 linear playout

Automated linear channels running around the clock from your schedule, with frame-accurate transitions, branding and graphics.

Live events

Switch from the linear grid to a live feed and back, for sport, news, shows and special events, without interrupting the channel.

Scheduling and EPG

Build and update your grid in our scheduling tools, then publish EPG feeds in XMLTV and JSON that platforms ingest automatically.

HLS, SRT and DASH delivery

Compliant streams delivered in the formats platforms and operators require, with profiles adapted to each destination.

SCTE-35 ad markers

Frame-accurate ad and program signaling inserted in your stream, ready for SSAI monetization on every platform.

Monitoring, redundancy and master control

Continuous supervision, automatic failover and human master control operations, so incidents are resolved before viewers notice.

How it works

How your channel goes live

A proven path from first call to channel on air, managed by our playout team at every step.

01

Scope and ingest

We define the channel with you: format, grid, territories and destinations, then ingest your content and metadata into the cloud.

02

Channel build

Our teams configure playout, schedule, graphics and EPG, and set the encoding profiles required by your target platforms.

03

Test and certify

The channel runs in pre-production while we validate streams, markers and EPG against each destination's technical requirements.

04

Go live

Playout switches to production and your channel goes on air, on your own endpoints or distributed by SoFast to 360+ platforms & operators.

05

Operate and improve

We monitor around the clock, manage incidents and iterate on the schedule with your team as audience data comes in.

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Standards and formats

The standards platforms actually enforce

Cloud playout only counts if every destination accepts the stream. SoFast delivers to the exact specifications platforms and operators require.

HLSSRTMPEG-DASHSCTE-35XMLTVJSON EPGH.264 / HEVC
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Frequently asked questions

What decision-makers ask us

Cloud playout runs the entire broadcast chain, from ingest to delivery, on cloud infrastructure instead of on-premise hardware. You get the same broadcast-grade output without a master control room or capital expenditure, and you can add channels or destinations in days.
Yes. We migrate existing channels: content, schedule and branding are rebuilt in our cloud environment, and the switch happens in a controlled window with parallel running. Migration is also the right moment to add destinations or SSAI monetization.
The playout switches from the scheduled grid to your live feed, typically contributed over SRT, and back at the times you define or under manual control for unpredictable events. SCTE-35 markers remain coherent, so ad insertion keeps working during live.
Channels run on redundant playout instances with monitored delivery paths and automatic failover. Our operations team watches the streams around the clock and intervenes before most incidents ever become visible on screen.
XMLTV and JSON, generated automatically from your schedule and updated whenever the grid changes. Each platform receives the exact format and structure it requires, so listings stay accurate everywhere your channel is available.
No. SoFast operates encoding and delivery end to end and hands each platform or operator a compliant stream in the required format. If you prefer to use your own CDN or endpoints, we deliver to those as well.
Let us start

Talk about my playout

SoFast provides cloud playout services that run linear TV channels 24/7 at broadcast grade: scheduling, EPG, live events, SCTE-35 ad markers and monitored delivery in HLS, SRT and DASH, all operated for you. You focus on programming and revenue, we keep the channel on air.

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