FAST & CTV Monetization Services: SSAI, Ad Server

From audience to revenue

Every hour watched should work for your bottom line

An audience you do not monetize is a cost. SoFast runs the complete advertising chain, the same stack behind a catalog of 700+ FAST channels: ad breaks are marked, filled with premium demand, measured and paid, on every device and in every territory where your channels are live. You keep editorial control and your rights, we operate the technology and the demand, and revenue reaches you through a transparent model that fits your strategy.

The monetization stack

Every layer of the ad chain, under one roof

Six building blocks work together so that no impression is lost between your content and an advertiser's budget.

Server-side ad insertion (SSAI)

Ads are stitched into the stream server-side: broadcast-quality transitions, no buffering, no ad blockers, on every CTV, mobile and web device.

SCTE-35 ad markers

Frame-accurate markers define every ad break in your linear stream, so ads land exactly where your programming allows them, never mid-scene.

Proprietary ad server

Our own ad server decides which ad plays in each break: targeting, frequency capping, competitive separation and full control over the ad experience.

Programmatic & direct sales

Demand from global programmatic partners plus direct campaigns sold by SoFast and its sales partners, competing for the same breaks to push CPMs up.

Yield optimization

Floor prices, ad load, fill rate and demand mix are tuned continuously, per channel, per platform and per territory, to maximize revenue per hour streamed.

Revenue analytics

One dashboard consolidates impressions, fill, CPM and revenue by channel, platform and country, so you always know what your audience is worth.

How revenue flows

From ad break to payout, fully managed

Five steps connect each second watched to your revenue statement. SoFast operates every one of them.

01

Mark

SCTE-35 markers define the ad breaks in your channel, aligned with your programming and your editorial rules.

02

Insert

SSAI stitches ads into the stream server-side, delivering a seamless, broadcast-grade experience on every device.

03

Sell

The ad server fills each break with the best available programmatic and direct demand, across the 360+ platforms & operators SoFast serves.

04

Optimize

Our yield team and algorithms adjust pricing, ad load and demand mix to grow revenue without hurting viewer retention.

05

Report & pay

You track impressions, fill and revenue in a transparent dashboard, and you are paid under the model you chose.

Explore TV distribution

Commercial models

A model that fits your strategy

No two catalogs and no two channels share the same economics. Choose the model that matches your sales resources and risk profile, and switch as your channels grow.

Revenue shareInventory splitHybrid

Talk to a monetization expert

Frequently asked questions

What decision-makers ask us

What is server-side ad insertion and why does it matter for FAST channels?

SSAI stitches ads directly into the video stream on the server, instead of calling them from the player. The result is a broadcast-quality experience with no buffering between content and ads, immunity to ad blockers, and consistent delivery on every Smart TV, set-top box, mobile and web player. For FAST channels, where the entire business model is advertising, it is the foundation of reliable revenue.

Do I need my own advertising sales team?

No. SoFast connects your inventory to global programmatic demand and to direct campaigns sold by our teams and sales partners. If you already have a sales force, an inventory split or hybrid model lets them sell part of the breaks while we fill the rest.

Can SoFast monetize a channel you do not distribute?

Yes. Our SSAI, ad server and demand stack can be applied to channels already live on platforms or operators you manage directly. We plug into your existing streams through SCTE-35 markers and start filling your inventory without changing your distribution.

Will more advertising hurt my audience?

Not if ad load is managed. Yield optimization targets revenue per hour streamed, not the maximum number of spots per break: we tune ad load, frequency and formats per channel and per platform, and we monitor retention alongside revenue so both grow together.

How transparent is the reporting?

You see the same numbers we do: impressions, fill rate, CPM and revenue, broken down by channel, platform and country in a dedicated dashboard. Payment statements reconcile with the dashboard, so there is never a gap between what you track and what you are paid.

Let us start

Monetize my channels

SoFast provides end-to-end FAST and CTV monetization services: server-side ad insertion (SSAI), SCTE-35 ad markers, a proprietary ad server, programmatic and direct demand, and continuous yield optimization under one partnership. You bring the audience; we turn every ad break into measurable revenue.

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Turn your FAST and CTV audience into revenue