Turn your VOD library into a FAST channel
FAST On The Fly™ converts your VOD library, linear feed or live source into a programmed, branded and monetized FAST channel, live on the world's leading CTV platforms. You bring the content: SoFast runs programming, playout, distribution and ad monetization end to end.
From library or feed to channel
Most catalogs earn nothing between licensing windows, and many linear channels stop at the borders of their home market. FAST On The Fly™ changes that equation: SoFast takes the content you already own, whether a VOD library, an existing linear feed or a live source, and converts it into a FAST channel built for connected TV. Programming is designed around your catalog's real strengths, the channel carries your identity, and playout runs in the cloud with no infrastructure on your side. The result reaches viewers through SoFast's distribution network of 360+ platforms & operators, where server-side ad insertion turns every viewing hour into revenue. You keep your rights and your brand: your catalog simply starts working as a channel.
What SoFast handles
One partner operates the entire chain, from the first catalog audit to the monthly revenue report. Every layer below is run by SoFast teams and technology.
AI-assisted programming
Our tools analyze your metadata, genres and durations to build schedules that hold an audience: thematic blocks, marathons, premieres and smart rotation, validated by our editorial team.
Channel creation and branding
Naming, logo, graphic packaging, jingles and EPG metadata: your channel arrives on platforms looking like a channel, not a playlist.
Cloud playout 24/7
Broadcast-grade playout operated by SoFast, with monitoring, redundancy and compliant HLS, SRT and DASH outputs. No infrastructure or playout team needed on your side.
Global distribution
Pitch, onboarding, compliance and delivery to 360+ platforms & operators, from Samsung and LG to Roku and Plex, matched to your content and territories.
SSAI monetization
Server-side ad insertion, SCTE-35 markers and our ad stack fill your inventory from day one, with transparent revenue sharing and consolidated reporting.
From evaluation to revenue
A proven path from first contact to a channel that earns. Each step has a clear owner and a clear deliverable, so you always know what happens next.
Catalog evaluation
We audit your library or feed: rights, genres, depth, formats and market potential, then recommend the channel concept with the strongest business case.
Channel design
AI-assisted programming builds the schedule, our teams define branding, packaging and EPG metadata, and you approve the editorial line.
Build and quality control
Media preparation, transcoding, playout configuration and full QC against each platform's technical requirements.
Launch and distribution
Your channel goes live on the selected platforms and operators, with EPG, compliance and delivery handled by SoFast.
Monetize and optimize
SSAI fills the ad breaks, dashboards track audience and revenue, and programming is refined continuously to grow both.
What we can start from
FAST On The Fly™ accepts your content in the shape it exists today. No re-mastering project, no format migration before we begin.
What decision-makers ask us
Evaluate my catalog
FAST On The Fly™ converts your VOD library, linear feed or live source into a programmed, branded and monetized FAST channel, live on the world's leading CTV platforms. You bring the content: SoFast runs programming, playout, distribution and ad monetization end to end.
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